Property Marketing Plan

Campaign Goals

The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:

  • Selling your home at or above market value

  • Achieving the sale within your preferences for timing

Audience

The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.

Positioning

The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.

Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.

Calls to Action

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:

  • Schedule a Tour
    Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
  • Ask a Question
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
  • Learn More
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics

We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:

  • Number of Listing Ads Views
  • Number of Landing Page Views
  • Number of Listing Inquiries
  • Number of Showings
Marketing

Our full-service marketing may include the following creative to use in our marketing campaign for your home:

  • Professional Photography

  • Full Property Tour Video

  • Highlight-Feature Social Posts

  • Marketing Narratives Written for Landing Pages, MLS & Syndication

  • Featured Property Landing Page

  • Facebook Creative (Copy, Design & Video)

  • Instagram Creative (Copy, Design & Video)

  • YouTube Creative (Copy & Video)

  • Mobile-friendly Creative

Distribution

Your home may be marketed on the following platforms:

Schedule

Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.

Ongoing

YouTube Ad Campaign to Active Real Estate Searchers

Facebook Ad Campaign to Real Estate Interested

Instagram Ad Campaign to Real Estate Interested

Google Display Ads to Active Real Estate Searchers

New Listing Email Announcement to Email List

Listing Posted in Multiple Listing Service (MLS)

Listing Syndicated to Popular Home Search Sites

Once at Start

Sign Posted in Front Yard

Property Landing Page Published to Website

Property Tour Video Added to YouTube Channel

Postcard Mail Drop

Agent Door Knocking with Printed Flyer

Weekly

Photos & Videos Posted to Facebook Business Page

Photos & Videos Posted to Instagram Business Account

Metrics Evaluation & Campaign Adjustments

Monthly

Open House Campaign & Event

Agent Feedback Report from Buyer Tours

Postcard Mail Drop

Agent Door Knocking with Printed Flyer

David

Want to List Your House Now?

David

David has successfully guided hundreds of buyers and sellers through the process of purchasing and selling with reassuring confidence. His calming demeanor is born out of his thorough understanding of all aspects of the process. He will take excellent care of you throughout the entire process, keep you informed, and be accessible to you.

Notable Career Highlights -

Awarded Tulsa Association of Realtors Sales Associate Of The Year
Past President Northeast Oklahoma Real Estate Services, Inc (MLS)
Past Director of The Oklahoma Association of REALTORS
Managing Broker for 15 Years overseeing 200+ Associates
Consistently Ranked in Top 100 Realtors in the Tulsa metro area
Specializing in Assisting Professionals who are Relocating
Listed & Sold Hundreds of Properties over 30+ Years
Full Time
Lifelong Area Resident
Husband & Father
Providing Excellent Customer Care & Delivering Results
Experience counts, so reach out to David today to get the ball rolling.
Call, text or email (918)812-2757 [email protected]
You'll be glad you did.

McGraw Realtors

What started in 1938 as an independent local real estate company in Tulsa, Oklahoma has become one of the nation's top ten fastest growing real estate companies with over 800 experienced agents and 23 offices throughout Oklahoma, Arkansas, and Colorado. Over the last 3 years, McGraw REALTORS has grown exponentially with the addition of offices in Bentonville and Hot Springs, Arkansas, Nichols Hills in Oklahoma City, Weatherford, Oklahoma, as well as Colorado Springs, Colorado.

McGraw REALTORS is a full-service real estate company, offering residential, commercial, land & ranch, leasing, and property management services. For over 83 years McGraw Realtors has been helping make real estate simple for their clients. McGraw REALTORS offers the best tools, resources, marketing, and technology the industry offers, so we can provide our clients with the very best real estate services.

If you are ready to buy or sell, let’s get together. I’m eager to be of assistance to you. Please reach out to me at (918)812-2757 or [email protected]

McGraw, Realtors

524 S Main Street
Broken Arrow, OK 74012
United States
(918)812-2757