Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
-
Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
-
Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
-
Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
-
Number of Listing Ads Views
-
Number of Landing Page Views
-
Number of Listing Inquiries
-
Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
-
Professional Photography
-
Full Property Tour Video
-
Highlight-Feature Social Posts
-
Marketing Narratives Written for Landing Pages, MLS & Syndication
-
Featured Property Landing Page
-
Facebook Creative (Copy, Design & Video)
-
Instagram Creative (Copy, Design & Video)
-
YouTube Creative (Copy & Video)
-
Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
David
David has successfully guided hundreds of buyers and sellers through the process of purchasing and selling with reassuring confidence. His calming demeanor is born out of his thorough understanding of all aspects of the process. He will take excellent care of you throughout the entire process, keep you informed, and be accessible to you.
Notable Career Highlights -
Awarded Tulsa Association of Realtors Sales Associate Of The Year
Past President Northeast Oklahoma Real Estate Services, Inc (MLS)
Past Director of The Oklahoma Association of REALTORS
Managing Broker for 15 Years overseeing 200+ Associates
Consistently Ranked in Top 100 Realtors in the Tulsa metro area
Specializing in Assisting Professionals who are Relocating
Listed & Sold Hundreds of Properties over 30+ Years
Full Time
Lifelong Area Resident
Husband & Father
Providing Excellent Customer Care & Delivering Results
Experience counts, so reach out to David today to get the ball rolling.
Call, text or email (918)812-2757 [email protected]
You'll be glad you did.
McGraw Realtors
What started in 1938 as an independent local real estate company in Tulsa, Oklahoma has become one of the nation's top ten fastest growing real estate companies with over 800 experienced agents and 23 offices throughout Oklahoma, Arkansas, and Colorado. Over the last 3 years, McGraw REALTORS has grown exponentially with the addition of offices in Bentonville and Hot Springs, Arkansas, Nichols Hills in Oklahoma City, Weatherford, Oklahoma, as well as Colorado Springs, Colorado.
McGraw REALTORS is a full-service real estate company, offering residential, commercial, land & ranch, leasing, and property management services. For over 83 years McGraw Realtors has been helping make real estate simple for their clients. McGraw REALTORS offers the best tools, resources, marketing, and technology the industry offers, so we can provide our clients with the very best real estate services.
If you are ready to buy or sell, let’s get together. I’m eager to be of assistance to you. Please reach out to me at (918)812-2757 or [email protected]
McGraw, Realtors
Broken Arrow, OK 74012
United States